If you’re a founder, you’ve probably been told a dozen times that you need to post more. More content, more frequency, more platforms.
But here’s the uncomfortable truth: posting more doesn’t necessarily make your brand more memorable. In fact, for many businesses, it does the opposite.
That’s because what audiences want more than ever is connection. Content? That’s everywhere and can hit as much as it misses. Storytelling is what makes something truly memorable.
The Problem With “Posting for the Algorithm”
When social media first became the centre of digital marketing, the advice was simple: stay visible. Algorithms rewarded consistency, and brands that posted daily were rewarded with reach and awareness.
But things have changed.
Algorithms now reward engagement and authenticity, not volume. Posting every day may keep your feed busy, but if the content doesn’t mean something, people scroll past it faster than ever.
Let’s be honest. Posting for the sake of staying visible is purely maintenance. If you want momentum, you’ll need to dig a little deeper
learn how to build social content that connects emotionally and converts. 👉 Let’s talk and see how we can help you.
The Power of Storytelling, and What It Actually Means
Storytelling isn’t necessarily about sharing every detail of your company’s history. Instead, try to frame it as something about creating a narrative that shows your audience why your brand exists and why it matters to them.
Done well, storytelling does three things:
Builds trust. People remember emotions, not product specs. Stories trigger that emotional connection.
Creates meaning. A strong story gives context to your marketing, so campaigns feel cohesive instead of scattered.
Drives action. When audiences see themselves reflected in your story, they’re far more likely to engage, share, or buy.
Of course, you may not get it right on the first try. As Raymond Chandler said, a good story cannot be devised; it has to be distilled. That’s the power of iteration.
For example, instead of posting “Here’s our new product!”, tell the story behind it: What problem were you trying to solve? What inspired the design? What feedback shaped it?
Every post becomes a small chapter in a larger narrative, each backed by purpose rather than performance.
How AI Can Help You Tell Better Stories
Ironically, one of the best tools for human-centred storytelling right now is AI.
Here’s how you can use AI without losing authenticity:
Find narrative themes: Feed customer testimonials, reviews, or past campaign data into an AI tool to identify recurring emotional drivers (like trust, belonging, or transformation).
Refine tone and clarity: Use AI to simplify complex ideas into plain language that resonates with real people.
Repurpose smartly: Instead of churning out new posts, AI can help reframe existing stories for different audiences or platforms while keeping the message consistent.
AI is an amplifier; the technology is there to take the data-driven part of storytelling off your plate, so you can focus on the emotional part that only a human can bring.
Why This Works
If you want your marketing to actually move people, stop thinking like a content machine and start thinking like a storyteller.
Ask yourself:
What story am I telling with every post, campaign, or product launch?
Does my audience understand why this story matters to them?
How can I use AI to make that story sharper, not louder?
In the end, the goal is a tale as old as time: quality over quantity.
Ready to Build a Story-Driven Strategy?
At That RANDOM Agency, we help founders and marketing leaders create digital strategies that blend AI efficiency with human storytelling, so your audience doesn’t just see your brand, they connect with it.
👉 Book a call with us to realign your digital strategy.
And if you’re building your brand from the ground up, check out our Social Media for Small Business Owners course, a practical way to turn your online presence into a story your audience wants to follow.